Natural History Wanderings

The NY Times reports on the success of California’s whale tail license plates as one of state’s most successful environmental programs.

What started as a simple picture of a whale’s tail emblazoned on a specialized California license plate decades ago has morphed into one of the most successful environmental programs in the state.

The Whale Tail license plate — celebrating its 20th anniversary — continues to be popular among motorists. Since 1997, 243,000 plates were sold and the program has raised $95 million, according to the California Coastal Commission, the state agency that doles out cash from the Environmental License Plate (ELP) fund.

Read full story at After 20 years, California’s whale tail license plates remain one of state’s most successful environmental programs ever – Pasadena Star News