Natural History Wanderings

It is not just sport venues that will be named after corporations and commercial productsthe  Welcome to Yosemite’s Coke Auditorium as the National Parks sell naming rights. The New York Times reports

This year, parks in several states including Idaho and Washington, and the National Park Service, will be blazing a new trail, figuratively at least, as they begin offering opportunities to advertisers within their borders.

Read  The Times’s full story at  Mother Nature Is Brought to You By … – The New York Times